Collection: AS I AM PRODUCTS

As I Am Products – Science-Backed Haircare for Curls, Coils & Natural Hair

Nourish, Define, and Strengthen Your Hair with As I Am Products

When it comes to premium hair care for naturally curly and coily textures, As I Am products are a trusted favorite. Known for blending science with nature, As I Am offers a complete range of products that support healthy hair growth, moisture retention, and curl definition. Whether you're transitioning, fully natural, or maintaining protective styles, these products help you embrace your texture with confidence.

Crafted with ingredients like coconut oil, Jamaican black castor oil, olive oil, and tangerine extract, As I Am’s formulas are designed to nourish the scalp, reduce breakage, and enhance the beauty of your curls from root to tip.

Top As I Am Products You Need in Your Routine

1. As I Am Coconut CoWash
A sulfate-free cleansing conditioner that gently removes product buildup while keeping hair hydrated and soft. It’s perfect for frequent washers and curly routines.

2. As I Am Leave-In Conditioner
Lightweight yet deeply moisturizing, this leave-in conditioner smooths the cuticle layer, detangles hair, and prepares it for styling.

3. As I Am DoubleButter Cream
Packed with rich emollients and natural butters, this styling cream provides intense moisture and helps define thick curls and coils.

4. As I Am Curling Jelly
Ideal for wash-and-go styles, twist-outs, or braid-outs, this jelly enhances curl definition and minimizes frizz without flaking.

5. As I Am Long & Luxe Collection
This popular range targets length retention and healthy scalp care using pomegranate and passion fruit extracts. Perfect for those focusing on growth.

Why Choose As I Am Products?

• Formulated Specifically for Natural Hair
  Designed with type 3 and type 4 hair in mind, each product addresses the unique needs of textured hair.

• Science-Driven & Ingredient-Focused
  Enriched with natural botanicals and scientifically proven ingredients to improve scalp health and curl structure.

• Gentle, Sulfate-Free, and pH-Balanced
  Keeps hair healthy, balanced, and easy to manage without harsh chemicals.