Product Description

- Rich, expertly made permanent hair color for textured hair 
- Pops on dark hair for up to 8 weeks and adds brilliant shine
- Perfect for 4C hair and works on all curls, coilshair textures
- Oxidative hair color that provides up to 2.5 levels of lift
- After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil, and Vitamin E
- Moisture Mask increases moisture by 40% after dying
- No-drip jelly formula for easy application
- Number 1 hair color for African American women with the largest shade palette for a range of skin tones
- 99% biodegradable, paraben-free and silicone-free vegan hair color
- Up to 100% gray coverage

Full Head Application 
Follow these instructions if this is your first time coloring or choosing a shade darker than you usually use. 
- Put on gloves and then conduct a strand test. 
- Mix developer and color.
- Apply the mixture to sectioned dry hair and smooth it out. 
- Wait 30 minutes if you have natural hair or 20 minutes if you have relaxed hair. 
- Rinse thoroughly.
- Condition with Moisture Mask.

How to Use

Root Retouch Application
Follow this method if you colored with this shade or something similar and it has been 6-8 weeks since you last colored.
- Using the tip of the applicator bottle, make small sections and apply the color mixture until all the roots are saturated.
- Set a timer for 20 minutes if you have natural hair or 15 minutes if you have relaxed hair.
- To refresh ends, spread the remaining color mixture through the midlengths and ends. 
After hair is saturated, set a timer for 10 minutes if you have natural hair or 5 minutes if you have relaxed hair. 
- Rinse thoroughly.
- Condition with Moisture Mask. 
 
TIPS
- For hair with resistant gray, apply to gray areas first.
- If any color mixture gets on skin, simply wipe it off with a towel.
- Do not save any unused mixture. The container may explode.

Ingredients

Cream Developer: AQUA/WATER/EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2 CARBOXAMIDE MEA, CETEARETH-25, GLYCERIN, TETRASODIUM ETIDRON Moisture Mask: AQUA/WATER/EAU, CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, CANDELILLA CERA/CANDELILLA WAX/CIRE DE CANDELILLA, AM PHENOXYETHANOL, TRIDECETH-6, LINALOOL, ARGANIA SPINOSA KERNEL OIL, GLYCINE SOJA OIL/SOYBEAN OIL, TOCOPHEROL, CHLORHEXIDINE DIGLUCONATE, CETRIMONIUM CHLORIDE, SODIUM HYDROXIDE Rich Conditioning Color: AQUA / WATER / EAU, ALCOHOL DENAT., PEG-4 RAPESEEDAMIDE, GLYCERYL LAURYL ETHER, DECETH-3, PROPYLENE GLYCOL, ETHANOLAMINE, LAURETH-5 CARBOXYLIC ACID, DIPROPYLENE GLYCOL, HEXYLENE GLYCOL, POLOXAMER 338, POLYQUATERNIUM-6, p-PHENYLENEDIAMINE, OLEYL ALCOHOL, PARFUM/FRAGRANCE, RESORCINOL, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE, m -AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCL, THIOLACTIC ACID, EDTA, ERYTHORBIC ACID, BHT